Rush Pounds Al
Byron York on the extremely satisfying (i.e. weak and pathetic) ratings for Air America:
Perhaps liberals are the Deaf Majority.
Between the hours of 10 A.M. and 3 P.M., the period that includes Al Franken's program, Air America drew a 1.4-percent share of the New York audience aged 25 to 54 in Winter 2005. That number is the latest in a nearly year-long decline. In Spring of 2004, Air America's first quarter on the air, it drew a 2.2-percent share of the audience. That rose to 2.3 percent in the Summer of 2004, then fell to 1.6 percent in the Fall of 2004, and is now 1.4 percent — Air America's lowest-ever quarterly rating in that time and demographic slot.
The ratings also show WABC radio, which airs Rush Limbaugh, consistently beating Air America in New York City even though Franken had at one time claimed to be beating the conservative host there. In the 10 a.m. to 3 P.M. period in the Winter of 2005, WABC (and Limbaugh) won 2.7 percent of the audience to Air America's 1.4 percent. In Spring 2004, WABC beat Air America 2.7 percent to 2.2 percent. In Summer 2004, WABC won 2.7 percent to 2.3 percent. In Fall 2004, WABC won 3.6 percent to 1.6 percent.
That last number surprised some observers because it showed Air America faltering in October and November 2004, the period when the presidential election was reaching its finish and political passions were presumably at their highest. But even then, Air America's decline continued. And now, it has fallen even farther.
Perhaps liberals are the Deaf Majority.

0 Comments:
Post a Comment
<< Home